In a certain sense, every applicant is a salesman: he sells himself. That is why you should show your positive attitude towards the vacancy and towards the company. Hence the importance of prepartion.
Personal branding is a concept that gets thrown around a lot. Too often the term is associated with specialists. They simply dare to present themselves as experts. But seeing yourself as a brand is just as important for young professionals who still have to prove themselves on the labour market.
It's a two-parted question that you can expect in almost every job interview. Most applicants find it difficult to formulate an adequate answer. The Core Quadrant Model by Ofman will help you formulate the perfect answer by transforming your weaknesses into a positive story.